'Immortals' on the right track for $13 mil Friday

Relativity's 'Immortals' got on a good start Thursday evening, grossing $1.4 million in night time bows.Relativity's "Immortals" looks to become on the right track for any healthy debut a few days ago, with B.O. experts expecting the pic to gross around $$ 30 million in the opening frame. Including Thursday night's $1.4 million grosses, pic's shaping as much as earn around $12.5 million to $13 million today. Though comparable night time grosses for films like "The Expendables'' ($850,000) and "Fight: Los Angeles'' ($700,000) converted to debuts within the mid-$30 millions, "Immortals'' faces having a harder B.O. marketplace, specifically for the pic's under-25 target demo."Immortals'" total expected Friday take would place it consistent with a few of the more positive forecasts for Paramount's "Puss in Boots," which experts peg up to $27 million for that weekend. Mid-twenties, however, appear such as the average expectation -- and Friday's Veteran's Day holiday might help boost individuals earnings. Experts also expect Sony's "Jack and Jill" to earn between $7 million and $8 million today, putting it in line to create about $18.5 million to $20.5 million throughout the 3-day stretch.Box office viewers expect Warner Bros.' "J. Edgar" to drag in $3.5 million to $4 million in the expansion today, cuming an overall total close to $10.5 million to $11 million over the past weekend frame.(Andrew Stewart led for this report) Contact Rachel Abrams at Rachel.Abrams@variety.com